In August 2015, the Santa Monica City Council considered a host of possible policy and project initiatives and ultimately adopted five priorities that are expected to have the greatest affirmative effect on community safety, wellbeing, prosperity, quality of life and sustainability.

These are the five Strategic Goals that will inform the work of your city government over the coming years, as it continues to provide essential city services and programs.


2016 will be a year of new choices for mobility in Santa Monica—Expo Light Rail to Downtown Santa Monica, Breeze bike share, direct bus routes with real-time information, car share, expanded shared-ride services, and safer walking and biking. This strategic goal pulls all these options together into a new model for mobility and attractive and convenient choices for people to get where they are going, while helping to reduce vehicle congestion and climate change.

Learn more about Mobility

Inclusive + Diverse Community

The focus of this goal is on maintaining an inclusive and diverse community, through efforts like increasing affordable housing, raising workers’ incomes, and helping Santa Monicans stay in their homes. You will hear a lot about this in the coming months as the City Council considers potential ballot measures this November to identify sustainable funding sources to produce affordable housing units.

The Airport

The city has owned Santa Monica Municipal Airport land since the 1920s. As its land owner, the city has the right to control the airport and we intend to assert that right. In 2014, Santa Monica voters overwhelmingly supported Measure Local Control (Measure LC) which, as the name indicates, gives greater local control over the airport land to the city.


For the more than 700 homeless individuals in Santa Monica and over 44,000 living in Los Angeles County, life is a yearround struggle. Santa Monica has long been a leader in providing resources and assistance to the most vulnerable members of society

Learn + Thrive

Lifelong learning has been a priority in Santa Monica for many years, shaped through the city’s collaboration with schools, service providers, residents and community leaders. Learn + Thrive will build upon the work already accomplished by the Santa Monica Cradle to Career Initiative (SMC2C), and through the wide range of cultural, art, educational and recreational classes, storytimes and workshops offered by the city’s Community and Cultural Services Department and our five-star public library system.